When launching a product it's important to get the offer right, it's actually more important than having the right list. What good does it do you if you have the "perfect client list" but an offer that is only oh-hum at best?
It's so easy to get wrapped up in ad copy, using just the right words at the right moment, or the headline that captures their attention. These are very important parts of the launch, but if the offer isn't right you will lose them, they won't buy your product or service. Getting the offer right makes writing the copy much easier, the offer is very much the core of your launch. Your prospect is looking at your copy going "yeah, but what do I get?"
I'm reminded of a well known race in the middle of the desert where there is no food or water until Support Services sets up a tent camp and have those items for sale. If you show up too early for the race you could be there without food or water, but if someone shows up with a steak sandwich and something icy cold to drink they could charge two or three times the regular price and you'd still be happy to pay it because the offer was right for the timing.
If you know what the hot points and objections are with your prospects then you will know what the offer should be. The offer can also be tweaked during a launch, in other words it is not set into stone and forget about it, I often times will include something additional during a product launch depending on the market.
Okay, here are their hot points, their wants, needs and desires, now it's time to build the offer.
So what's in the offer? It is the deliverables, what are they actually going to get, a membership, product, e-product, or service. Are there any bonuses, and what are the bonuses, you don't have to have them but I like to use bonuses. What is the guarantee, is it a refund, or based on performance, that's part of the offer. Pricing is a very important part of your offer, along with any time related motivation, something that might expire if they don't act quickly. So remember as you plan your launch and make preparations you might want to take a second look at your offer and make sure it is matched up with your product or service.
If you have a great product then possibly we can help create a launch that turns your seedling into a money tree that produces you a nice 6 or 7 figure payday. Perhaps you have a product that is doing okay but not making the kind of money you know is possible, or conceivably you have a new product that you are not sure what to do next. You are not alone. When it comes to your company, you are an expert at what you do. However, you may not be such an expert at marketing your products or services. Our team of product launch experts can help build desire and anticipation for whatever you offer because our marketing is a process. For more complete information please visit http://launchproductforyou.com. Article Source: http://EzineArticles.com/?expert=Dave_R_Wilson |
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